Amtrak: Asset Creation

Connecting small hamlets to bustling metropolises, the nation’s only train system is one of the highly utilized methods for getting from place to place in the United States.

After successfully partnering to create the Passport Express, Passion Passport was tasked with creating evergreen content, portraying the Amtrak experience in a dynamic, engaging way to resonate with a millennial audience. To develop this library of assets, we created a series of videos depicting the many ways passengers rely on Amtrak.

Compelling enough to generate high visibility in terms of impressions, engagements and shares, but remaining true to the classic Amtrak experience, these videos can be used and re-used by Amtrak both internally and externally.