THE STORY

When Hyatt launched their new, city-centered full service lifestyle brand designed for business and leisure travelers, they came to Passion Passport to bring it to life.

Together, we translated the brand’s mission of putting guests at the center of the action in the best destinations into a 24-hour community event all captured on video!

With travel writer Jedidiah Jenkins as our host, Passion Passport planned and executed 24-hours of non-stop activities in both Chicago and New York. From sunrise over Lake Michigan to the Skydeck views at Willis Tower to late night karaoke sessions in Belmont, we kept the cameras rolling from sunrise to sunrise. Recommendations for secret must-sees and hidden favorite eats came from the Passion Passport community in both cities. We got them involved even further, by inviting them to explore with us for the full 24-hours.

Footage captured in both cities was edited to create eight final videos ultimately used as part of a comprehensive digital media buy supporting the hotel launch.

Assets

24 Hours in Chicago

24 Hours in NYC

Two 24-hour events in Chicago and New York resulted in:

50

hours of footage and 8 final videos with global usage rights for Hyatt Centric

2.5

Million Impressions across Passion Passport socials

75

Thousand Engagements across Passion Passport socials