THE STORY
In the 45 years since that first journey, the popularity of America’s rail service has waned. The public’s unfamiliarity with the impressive long-distance routes coupled with a negative perception of the state of American train travel has resulted in significant fluctuation in ridership — especially among younger travelers.
To facilitate an environment that would reinvigorate this cultural icon, we invited curious and creative members of our community of travelers to join us on a two-week-long cross-country trip across the United States. Among other application questions, we asked how traveling across America with Amtrak would play a role in the development of their creative pursuits.
The Outcome
90
million Campaign Impressions
38
total creatives
30
Increase in Amtrak's social following