THE STORY

In 1971, Amtrak’s first train made its way from Philadelphia to New York City.

In the 45 years since that first journey, the popularity of America’s rail service has waned. The public’s unfamiliarity with the impressive long-distance routes coupled with a negative perception of the state of American train travel has resulted in significant fluctuation in ridership — especially among younger travelers.

To facilitate an environment that would reinvigorate this cultural icon, we invited curious and creative members of our community of travelers to join us on a two-week-long cross-country trip across the United States. Among other application questions, we asked how traveling across America with Amtrak would play a role in the development of their creative pursuits.

The Journey

Ride The Rails

The Outcome

90

million Campaign Impressions

38

total creatives

30

Increase in Amtrak's social following