THE STORY

Adobe’s new products enable students to create from anywhere in the world, using any medium at their disposal.

With this in mind, Adobe Students approached Passion Passport with a challenge: to raise student awareness of Adobe’s new Creative Cloud mobile apps.

Passport to Creativity brought together the power of Adobe’s creative tools and Passion Passport’s love of conservation, creating a uniquely beneficial partnership. Together, Passion Passport and Adobe sent six students and three mentors on creative assignments in the spring of 2016. Using Adobe Creative Cloud mobile apps, the students captured and interpreted three of the most important conservation efforts happening around the world: in Kenya, Chile, and Lord Howe Island.

The Journey

Lord Howe Island

The Outcome

20

million Campaign Impressions

12

creatives involved

30%

Increase in Adobe Students social following